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Here are the steps to take to plan an effective email marketing campaign.

  • Set up an account with an email marketing management company.
  • We love Mailchimp. An account with them until your mailing list gets larger (that’s a good problem, by the way)
  • Make sure you are compliant with all anti-spamming laws
  • Build your list both from current customers and visitors to your website
  • Design a template for your newsletter
  • Select content for a monthly newsletter then create the content
  • Track results and use them to set goals for future newsletters

(These steps are included in our monthly service plans)

Chart showing growth of one of our customer's email list. You can when we started working to help build their list.

Chart showing growth of a customer’s email list. You can when we started working with them to help build their list.

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