Need another reason to build an email newsletter list?

Facebook now makes it possible to advertise directly to people on your email list. When a customer logs in to Facebook, you can tell Facebook to show that customer one of your ads. Think about it – you’re not advertising to the general public.  You are advertising to a highly valuable group of people who already know you or have done business with you.

Any time you add a new email address to the list, Facebook automatically adds them to the list of people you can reach.

With an audience this valuable, though, it is even more important than ever to deliver content that is relevant.

No email newsletter list?  It’s more important than ever to start one.