Make it interesting. Stop people with an arresting photo or video. Facebook wants to show people content that they are interested in. That’s what keeps people coming back to Facebook, and Facebook will reward you for creating content that interests people.
Facebook only shows your posts to a small percent of the people who have liked your page. Boosting a post will help you reach more of the people who like your page.
Grow your page likes by boosting your post to people who have not yet liked your page.
Ask your employees, friends and family to like your business’s page and posts. And ask them to share with their friends and family.
When someone likes a post, be sure to follow up and invite them to like your page too.