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Digital Advertising Passes Traditional for the First Time

For the first time, the amount of money spent on digital advertising will surpass the amount spent on traditional advertising. The biggest loser is directories, like the Yellow Pages (down 19%), followed by newspapers (down 18%). Radio and TV are each down by about...

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Google for NonProfits

Qualified Non-Profits can receive $10,000 a month in free advertising on Google Ads.  To be clear  - that's  $10,000 a month. If you know of a Non-Profit that could benefit, send them to the Google for Non-Profits page.

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The Mobile Trend Continues

One of our clients now has 78% of their website visits come from mobile.  The trend is especially true if you have younger (under 40) customers or work directly with consumers.  Even among B2B businesses, the number of mobile users is climbing – nearly all of our B2B...

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Testimonials Are Gold

In winter, our minds often turn to thoughts of traction – like whether our tires are going to do their job or not. Coincidentally, we have a testimonial video that Grismer Tire and Auto did for our client OGW Energy.  See it here on OGW's website.

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How to Get More People to Read Your Facebook Posts

Make it interesting.  Stop people with an arresting photo or video.  Facebook wants to show people content that they are interested in.  That's what keeps people coming back to Facebook, and Facebook will reward you for creating content that interests people. Facebook...

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Don’t Be Afraid to be Funny

Don't be afraid to be funny! If you can get your customers to laugh along with you, you have gone a long way to being likable and memorable. With our client Rhett Rohrer at RiversEdge Outfitters we something funny every season. Check out the video here on Youtube. 

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Show House Video

Interior Designers Sharon Bledsoe and David Fair have designed one of the apartments on display at this years Dayton Philharmonic Volunteer Association's Show House. This year's featured home is actually a new luxury apartment building in Downtown Dayton called the...

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Why You Hate Internet Marketing

There's a lot to love about internet marketing.  Then there are a lot of things that are not so loveable. Here's one of them. There are a number of companies that have begun creating content that features the names of small businesses.  Say, for example, someone does...

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TV’s Growing Problem with Ratings

It's not just small businesses that are scrambling to keep up with the changes in advertising.  Even giants like CBS are running into some problems. This year's Super Bowl on CBS drew about 114 million viewers.  But the ratings system that tracks viewers is very...

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It is Definitely Worth it

If you've been a small business owner for awhile, the changes in advertising over the past decade might have left you scratching your head.  It used to be a simple thing - get a phone directory ad, put an ad in the paper, buy air time on TV. It's easy to feel like the...

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Add “Remarketing” to Your Internet Marketing Plan

Remarketing is a pretty powerful tool for getting your message in front of customers multiple times. What is remarketing? Don't let the marketing lingo intimidate you.  Remarketing is a just a way to reach people who have shown an interest in you with multiple...

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Another reason to start an email list

Need another reason to build an email newsletter list? Facebook now makes it possible to advertise directly to people on your email list. When a customer logs in to Facebook, you can tell Facebook to show that customer one of your ads. Think about it - you're not...

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No More Point and Click

The way people use websites is changing.  The days of clicking on a link are vanishing, thanks to smartphones. Instead of sliding a mouse around to move a cursor, people are now sliding their fingers across their screen to scroll through content.  This is a huge...

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Is Your Website Mobile Friendly?

So many people are now accessing the internet through something other than a computer that it makes sense to make your website mobile phone and tablet friendly.  How can you tell if your company’s website is mobile friendly?  One way is to take a look at it on your...

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Searching for More Customers?

How do you find more customers?  The old ways aren’t working so well anymore, are they? Used to be that local businesses could take out a newspaper ad.  Now  you’re doing good if you even have a local newspaper. Phone books are getting less relevant by the second....

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How do You Stay in Touch With Your Existing Customers?

They say that the most valuable customer is the one you already have.  So how are you staying in touch with your current customers?  And how can internet marketing help you navigate that task? Getting a new customer can be costly.  Keeping a current one is a hugely...

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How do Customers Find You on the Internet?

The photo above was taken by the Hubble Telescope.  It looks like a shot of space with a whole bunch of stars, right?  But what you might not be able to see right away is that those things that look like stars are not stars.  They are galaxies. There are perhaps...

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Already On Your Way But Feeling a Little Lost?

Are you ready to take your company’s internet marketing to the next level?  Maybe you have tried several approaches to using the internet to market you company and have reached the point where you want some help navigating through the universe of possibilities. Maybe...

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An Out of Date Website is Like a Black Hole

Is your website up to date?  There was a time when you could put a website on the internet and leave it untouched for years if you wanted to.  There was also a time when you could find a payphone on every corner.  No more. In today’s internet marketing universe, your...

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264 Messages

Marketing messages surround us.  But just how many are we exposed to in a day? I was heading to Miamisburg for a meeting.  As I hit the on-ramp for Interstate 75, I noticed one of those LED billboards with the rotating message.  In just the few seconds it took me to...

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