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Video Marketing Intro

Video marketing adds a powerful tool to your internet marketing.  Imagine all of the power of television at a fraction of the cost. Imagine targeting those videos at your most likely customers.  Imagine getting your message in front of them, talking directly to them,...

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Effective Email Marketing Planning

Here are the steps to take to plan an effective email marketing campaign. Set up an account with an email marketing management company. We love Mailchimp. An account with them until your mailing list gets larger (that’s a good problem, by the way) Make sure you are...

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Push Your Message With Email Marketing

Email marketing is a great tool for staying in touch with customers. Your customers are constantly bombarded with advertising messages – hundreds and thousands of them in any given day.  Email marketing is a great tool to keep your name in front of them – something...

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What is Analytics?

Did you know you can tell a lot about who's visiting your website by using a reporting tool called Analytics?  There are a number of companies that provide thus, and one of the most popular is Google's Analytics.  Google Analytics is free and we install it on customer...

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How Does a Google Search Work?

When someone does a search for a topic, search engines like Google rank all the possibilities hoping to provide results that are most relevant.  They create these rankings by analyzing the contents of your website and some of the underlying structure as well.  It’s...

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How Do Search Engines Find You?

How do you get people to find your website?  How do search engines learn about you and list you in their results?  How do you know if anyone is finding your website? Our monthly service includes two tools for making your website more effective:  Search Engine...

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Pay-Per-Click Ad Management

Pay-Per-Click advertisiing, like Google's Adwords service, is a great tool for attracting customers to your website.  At the precise time they are searching for someone who can help them find what they need, there is your ad offering a solution. Today, everyone uses...

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What is Pay-Per-Click?

Pay-Per-Click Advertising is an extremely effective internet advertising tool.  You set your budget. You set your target.  You only pay when someone visits your website. Our monthly service includes management of your Pay Per Click (PPC) advertising. If you’re not...

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Can Your Website Do This?

Your website should be able to do all of these critical marketing tasks: Present your company to new customers who know very little (or nothing) about you. Reflect the rest of your company’s identity system Give customers a clear idea of how you can help them –...

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Your Internet Front Door

A website is a must-have for marketing on the internet.  It’s the destination for all of your other internet marketing efforts. We provide complete website design and hosting services for our clients. Your website is like the front door of your business.  All of your...

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How we Help With Social Marketing

How do we help you with social marketing? We help you decide which social marketing websites are best for you.  Facebook might work very well for one business while Pinterest or Twitter might work better for another business We help you get it set up and running right...

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Go Social to Find Customers

Social marketing connects you directly with customers who want to know more about you. They build an affinity for you and look forward to hearing from you. Our monthly service manages your social networking, creating content that helps connect you with your most loyal...

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5 Things Google Analytics Can Show You About Your Website

Analytics is a free tool from Google that can help you learn a lot about your website’s users.  Here are five things you should know about your website traffic. 1. How Many Site Visitors Do You Have? Analytics shows you exactly how many people visit your website...

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Why is “Custom” So Important?

We put a lot of emphasis on “custom” created websites for our customers.  Why is that so important? For one thing, there are a lot of companies out there creating websites for businesses and some of those websites aren’t so very custom. I was analyzing the website of...

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Is it Time for a New Year’s Website Tune-up?

Search Engines Will Love You for It When was the last time your website had a tune-up? If it’s been awhile since you’ve made any updates to your website, the start of the year is a good time to pop the hood and do some tweaking. 1 – Update Your Copyright Notice...

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5 Ways Adwords Can Help You Find New Customers

And how to get started Adwords is a service of Google, the most popular search engine on the internet. When you do a search on Google, you’ll see two kinds of results on the page – the free ones and the paid ones. Depending on your search phrase, you could see...

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