When a family visits Baby & Co 4D for a gender determination ultrasound, it’s an emotional and thrilling experience getting to see their new child for the first time. It’s a magical moment for everyone in the family that will be remembered for life. Our strategy with B&C is to convey the sheer happiness people find at this moment. We feature lots of smiles on moms, dads, grandparents, siblings – sometimes the entire extended family. We often hear from families after the birth of their child – parents send us the ultrasound photo along with a photo of the baby. On Facebook, the content we create really resonates with people – they like it, share it, comment on it and submit their own baby photos.