Holdfast Technologies is a distributor of Nudura Insulated Concrete Forms (ICFs). ICF is a building technology that allows homeowners to build super-insulated, super-strong homes that are also quite beautiful. We traveled to Kentucky to talk to a couple who had built an ICF home a couple of years ago. The homeowners were able to talk about the cost savings to them of using ICF. Their energy costs were now a fraction of what they were in a much smaller condo. Plus, the architect’s use of ICF meshes well with the wooded, hilly setting – it could easily be mistaken for a rustic log home. The beauty of testimonials is that customers can say things about you that you can’t say about yourself. When a customer praises you, it carries a great deal of credibility.