Bud Polley’s Floor Center is up against some giant retailers, so one our goals is to show the depth of expertise that Bud Polley’s has that can’t be matched at the big box retailers. We do this visually, showing BPFC’s home remodeling projects. We also do it in a web series that features Bud Polley’s staff talking about their work, the considerations that went into each job and the types of materials that they used. The web series is filmed in a conversational style, usually between two Bud Polley’s designers who clearly know and love their topic. We have traveled as far north as Indian Lake to film Bud Polley’s projects. We do several versions of the web series, including a shorter version for Facebook and a square version to meet Instagram’s format.